Sans Normal Talon 10 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: magazines, headlines, branding, packaging, invitations, elegant, editorial, refined, modern classic, formal, luxury tone, editorial clarity, display elegance, refined branding, crisp, sculpted, calligraphic, airy, graceful.
This typeface combines very thin hairlines with fuller main strokes, creating a crisp, high-contrast rhythm and a noticeably airy color on the page. Curves are smooth and controlled, with round forms that feel carefully drawn rather than mechanical, and terminals that tend to finish cleanly. Proportions lean tall and slightly condensed in impression, with capitals that read stately and lowercases that keep a balanced, readable structure. Overall spacing appears measured, supporting sharp word shapes and clear line-to-line texture in longer settings.
It suits editorial applications such as magazine titles, section heads, and pull quotes, where contrast and refinement are desirable. It also works well for branding and packaging that aims for a premium, cultured feel, and for formal communications like invitations or certificates. For body text, it’s better positioned for larger sizes or high-quality reproduction where the delicate strokes remain intact.
The overall tone is polished and cultivated, with a quiet luxury often associated with fashion and literary typography. Its contrast and finesse give it a poised, premium voice that can feel both contemporary and classically informed.
The design appears intended to deliver a refined, high-contrast reading and display experience with a clean, contemporary finish. It emphasizes elegance and clarity through controlled curves, disciplined spacing, and a consistent stroke-contrast system.
The numerals and punctuation follow the same sculpted contrast, giving figures a display-friendly presence while maintaining cohesion with the text. The sharpness of hairlines suggests it will look best when given enough size and printing/screen conditions that preserve fine detail.