Script Paluf 2 is a bold, normal width, medium contrast, italic, short x-height font.
Keywords: headlines, branding, packaging, posters, logotypes, playful, retro, friendly, confident, handmade, expressiveness, warmth, display impact, hand-lettered feel, vintage flavor, rounded, swashy, bouncy, soft terminals, looped.
A flowing, slanted script with thick, rounded strokes and a lively, bouncy baseline rhythm. Letterforms are mostly connected in text, with occasional breaks that preserve a hand-drawn feel. Terminals are soft and bulb-like, and many capitals and ascenders incorporate compact loops and small swashes that add personality without becoming overly intricate. Counters are generally open, and spacing is generous enough to keep the heavy strokes from clumping in words.
Best suited to display settings where its bold, flowing strokes and swashy capitals can be appreciated—such as headlines, logo wordmarks, product packaging, and promotional graphics. It also works well for short quotes or emphasis lines, while longer paragraphs may feel dense due to the heavy stroke weight and active rhythm.
The overall tone feels upbeat and personable, with a vintage sign-painting spirit. Its rounded heft and springy movement read as welcoming and informal, while the flourished capitals lend a hint of showmanship and charm.
The design appears intended to deliver a personable, attention-grabbing script that evokes hand-lettered signage and cheerful, retro-influenced branding. It prioritizes expressive capitals, smooth connectivity, and a rounded stroke finish to maintain warmth and legibility at display sizes.
Uppercase forms are noticeably more decorative than the lowercase, helping create strong entry points in headlines and short phrases. Numerals share the same calligraphic slant and rounded weight, with simple, readable shapes that match the script’s soft, handmade texture.