Serif Normal Befu 3 is a very bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, magazine, retro, assertive, sporty, editorial, dramatic, attention, personality, retro appeal, headline impact, brand voice, bracketed, ball terminals, tapered, calligraphic, bouncy.
A bold, right-leaning serif with sculpted, calligraphic modulation and strongly bracketed serifs. Strokes show pronounced tapering into terminals, with frequent ball-like endings on letters such as a, c, f, j, and y, and tight, rounded counters that keep the color dense. The proportions are generously wide with lively, slightly irregular rhythm; curves feel springy and the join shapes are softened rather than rigid. Capitals are compact and weighty with confident horizontals, while lowercase forms have sturdy bowls and a moderately tall presence without looking condensed.
This face is best suited to display roles where punch and personality matter: headlines, posters, covers, and branding systems that want a retro-leaning serif with motion. It can also work well on packaging and short editorial callouts where dense color and distinct letterforms help maintain impact at larger sizes.
The overall tone feels energetic and throwback, combining a classic newspaper/advertising heft with a playful, almost sporty slant. Its strong contrast and rounded terminals add drama and friendliness at the same time, giving it an attention-grabbing, headline-forward voice.
The design appears intended to modernize a traditional serif structure with a bold, italicized, high-energy silhouette. By combining bracketed serifs, tapered strokes, and rounded terminals, it aims to deliver strong readability at display sizes while projecting a charismatic, vintage-tinged presence.
Numerals are heavy and curvy with clear, stylized shapes (notably the 2, 3, and 5), matching the same tapered terminal treatment as the letters. The italic angle is consistent across the set, and spacing appears designed for compact, impactful setting rather than airy text.