Sans Normal Ahboj 10 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, approachable, lively, casual, impact, friendliness, informality, display, rounded, soft, chunky, bubbly, quirky.
A compact, heavy sans with rounded, swollen curves and subtly irregular geometry. Strokes stay largely monolinear, with softened joins and terminals that read as gently tapered or slightly angled rather than crisply cut. Counters are relatively small for the weight, and curves (C, O, S, e) feel pushed and elastic, giving the alphabet a buoyant rhythm. The numerals share the same rounded mass and simple, sturdy construction, maintaining consistent color and spacing in text.
Best suited for display settings such as headlines, posters, and branding where a friendly, attention-getting voice is needed. It can work well for packaging, kids or hobby-oriented materials, and bold UI labels, especially when used in short bursts rather than long paragraphs.
The overall tone is warm and personable, with a cartoonish bounce that feels energetic without becoming chaotic. Its softened shapes and chunky silhouettes suggest informality and friendliness, lending a lighthearted, contemporary voice to headlines and short messages.
This design appears intended to deliver maximum impact with a soft, inviting silhouette—combining dense stroke weight with rounded construction to create a lively, accessible sans for expressive display typography.
Lowercase forms lean toward single-storey simplicity (notably a and g), reinforcing an informal, modern feel. Diacritics aren’t shown; the sample demonstrates strong presence and even texture at larger sizes, where the rounded modulation is most apparent.