Sans Superellipse Saru 13 is a bold, narrow, medium contrast, italic, tall x-height font.
Keywords: headlines, posters, logotypes, packaging, sports branding, retro, sporty, assertive, dynamic, industrial, impact, motion, compactness, character, condensed, slanted, rounded, ink-trap, compact.
A condensed, right-slanted sans with compact proportions and a strong, even color on the page. Strokes feel pressure-driven, with subtle tapering at joins and terminals that creates a brisk, engineered rhythm rather than a purely geometric one. Counters are tight and rounded, and several shapes show small notches and scoops at stress points (especially in curves and diagonals), giving the letters a slightly carved, ink-trap-like bite. The lowercase is sturdy and compact with rounded shoulders, while capitals stay tall and upright in structure despite the forward slant.
Best suited for headlines, posters, and brand marks where condensed width and forward slant help create a sense of speed and emphasis. It can work well on packaging, labels, and editorial titling, especially when you want a retro-industrial tone. For longer text, it benefits from larger sizes and slightly increased tracking to maintain clarity.
The overall tone is energetic and confident, with a vintage display flavor that reads as fast, athletic, and a little rugged. The slant and condensed width suggest motion and urgency, while the rounded forms keep it approachable rather than harsh. It evokes classic signage and headline typography where impact and pace matter more than quiet neutrality.
The font appears designed to deliver compact, high-impact typography with a sense of motion and a subtly machined texture. Its rounded counters and notched details suggest an aim to stay bold and legible in display settings while adding character beyond a plain condensed italic.
The design relies on tight spacing and narrow counters to build density, so it looks strongest when given some breathing room in tracking and line spacing. The angular diagonals (notably in forms like K, V, W, X, and the numerals) create a punchy rhythm that pairs well with short phrases and high-contrast layouts.