Serif Other Supu 2 is a bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Helvetica Now' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, traditional, authoritative, formal, scholarly, impact, authority, classic feel, display strength, bracketed, robust, crisp, high-shouldered, closed apertures.
A sturdy serif with compact, heavily weighted letterforms and clearly bracketed serifs. Curves are broad and rounded, counters are relatively tight, and apertures tend toward the closed side, giving the face a dense, emphatic texture. Uppercase proportions feel stately and stable, while the lowercase is notably large with short extenders and a consistent, even rhythm. Stroke endings are clean and controlled rather than calligraphic, and overall spacing reads slightly tight, producing a dark, continuous typographic color in text.
Best suited to display and short text where its dense texture and strong serifs can do the heavy lifting—editorial headlines, book and magazine titling, posters, and brand marks that want a traditional, authoritative voice. It can work in body text when generous size and spacing are available, but its tight counters and dark color will read most comfortably at larger text settings.
The font conveys a classic, institutional tone—confident and weighty, with an editorial seriousness. Its dense color and traditional serif cues suggest formality and credibility, leaning more toward established print conventions than expressive novelty.
The design appears intended to deliver a classic serif voice with extra solidity and impact, bridging traditional bookish forms with the demands of modern headline and branding use. It emphasizes stability, readability at display sizes, and a confident, editorial presence.
In the samples, large sizes look particularly strong and headline-ready, with rounded forms (like O/C) staying smooth and substantial. The numerals are similarly robust and clear, matching the text weight and maintaining a traditional, no-nonsense presence.