Sans Normal Ugmoj 7 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Epoca Classic' by Hoftype and '19-PRA' by ILOTT-TYPE (names referenced only for comparison).
Keywords: headlines, editorial, branding, posters, quotes, modern, clean, confident, energetic, emphasis, clarity, modernity, momentum, slanted, crisp, smooth, open, compact.
A slanted sans with smooth, oval-driven curves and clean, sharply finished terminals. Strokes feel even and controlled with moderate contrast, and counters are generally open, giving the alphabet a clear, contemporary rhythm. Uppercase forms read broad and stable while the lowercase shows compact, efficient shapes with tight joins and a slightly compressed, forward-leaning flow. Numerals follow the same streamlined construction, with rounded bowls and consistent slant that keeps mixed text cohesive.
Well-suited to headlines, editorial standfirsts, pull quotes, and branding where a clean italic voice is needed without looking decorative. It can also work for posters and campaign messaging thanks to its clear shapes and energetic slant, especially at medium to large sizes.
The overall tone is modern and purposeful, with a forward motion that suggests speed and clarity rather than ornament. It feels crisp and businesslike, but still friendly due to its rounded construction and open interiors. The italic stance adds energy and emphasis, making it feel active and assertive in short phrases.
The design appears intended as a contemporary italic sans for emphasis and voice—pairing streamlined, rounded geometry with a confident forward lean to deliver clarity, motion, and a polished editorial presence.
Letterforms maintain a consistent angle across caps, lowercase, and figures, which helps lines of text look unified. The design favors smooth curvature over abrupt breaks, and the spacing reads balanced in display sizes while retaining legibility in continuous text samples.