Sans Normal Apgoh 12 is a regular weight, wide, monoline, upright, normal x-height font visually similar to 'Ava Grand' by Matt Chansky, 'Mazzard' by Pepper Type, 'Galano Grotesque' by René Bieder, and 'Mixcase' by Roman Melikhov (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, clean, neutral, friendly, utilitarian, versatility, legibility, simplicity, contemporary tone, rounded, open counters, even rhythm, high legibility, geometric feel.
A clean sans with a gently geometric construction and soft, rounded curves. Strokes remain even throughout, with smooth circular bowls and open apertures that keep interior counters generous. Proportions read slightly expansive, with wide caps and roomy lowercase spacing that creates an airy texture in text. The lowercase forms are straightforward and highly readable, and the numerals follow the same simple, rounded logic for a consistent typographic color.
This face suits interface and product text where clarity and consistent rhythm matter, and it holds up well in longer paragraphs thanks to open counters and a steady stroke. It also works for contemporary branding and straightforward signage, especially when a clean, non-decorative sans is needed.
The overall tone is modern and neutral, with a friendly clarity rather than sharp technicality. Its smooth curves and open forms give it an approachable, contemporary voice that stays understated and practical.
The design appears aimed at an all-purpose, contemporary sans that prioritizes legibility and visual calm. Its rounded geometry and consistent stroke behavior suggest an intention to remain versatile across headings and text while maintaining a friendly, modern presence.
Round letters like C, G, O, and Q show near-circular bowls, contributing to a calm, even rhythm. Diagonals in K, V, W, X, and Y are clean and stable, and the punctuation and figures sit comfortably alongside the letters without calling attention to themselves.