Serif Normal Iplaz 3 is a light, very wide, medium contrast, upright, normal x-height font.
Keywords: body text, book design, editorial, magazines, longform, literary, traditional, warm, refined, readability, book typography, classic tone, editorial voice, subtle character, bracketed, calligraphic, oldstyle, flared, open counters.
A classical serif with bracketed, slightly flared serifs and gently modulated strokes that feel drawn rather than purely geometric. The letterforms show open, rounded bowls and softly tapered terminals, with a calm rhythm and comfortable spacing suited to continuous reading. Capitals are stately with modest stroke contrast, while the lowercase leans oldstyle in flavor, including a two-storey “a,” a looping “g,” and an “e” with a slightly angled cross-stroke. Numerals sit comfortably with the text, showing traditional shapes and clear differentiation.
It is well suited to long-form body text in books, magazines, and editorial layouts where a traditional serif voice is desired. It can also serve for headings and pull quotes when a classic, literary tone is appropriate, especially when paired with ample leading.
The overall tone is bookish and familiar, evoking printed literature and editorial typography. Its soft modulation and rounded details add warmth and approachability, while the crisp serifs maintain a composed, formal presence.
The design appears intended as a conventional text serif that balances tradition with subtle liveliness—prioritizing readability, an even typographic color, and familiar book-type cues while retaining a distinctive, slightly calligraphic personality.
Distinctive details include a gentle calligraphic influence in the joins and terminals, a lively “Q” tail, and a “k” with a curved lower arm that adds character without becoming decorative. The face maintains clarity at text sizes through open apertures and restrained contrast.