Script Imduf 7 is a light, normal width, medium contrast, upright, short x-height font.
Keywords: headlines, packaging, greeting cards, posters, quotes, playful, folksy, friendly, casual, storybook, handmade charm, casual warmth, whimsical display, friendly branding, brushy, loopy, rounded, bouncy, informal.
A lively hand-drawn script with brush-like strokes and softly tapered terminals. Letterforms mix gentle loops with occasional angular turns, creating a bouncy rhythm and slightly irregular, human spacing. Uppercase characters are simple and open with modest swashes, while lowercase forms lean toward cursive construction with frequent joins and rounded counters. Numerals are similarly handwritten, with flowing curves and occasional hooked endings that keep the texture consistent across text.
Well-suited to short to medium-length display settings such as headlines, invitations, greeting cards, labels, and casual branding. It also works for pull quotes and social graphics where a handwritten tone is desirable and the letterforms can remain comfortably large.
The overall tone is warm and personable, with a whimsical, handmade charm that feels approachable rather than formal. Its looping gestures and relaxed consistency suggest an expressive, conversational voice suited to lighthearted messaging.
The font appears designed to deliver a legible, upbeat handwritten script with enough flourish to feel crafted, while keeping forms open and familiar for everyday use in display typography.
The design balances clarity with character: counters stay open and strokes avoid excessive ornament, but the varying join behavior and brushy endings maintain an organic, drawn-by-hand feel. It reads best when given a bit of space, letting the curves and entry/exit strokes breathe.