Sans Contrasted Higi 7 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, punchy, playful, confident, retro, friendly, display impact, brand presence, signage clarity, playful tone, retro feel, rounded, chunky, soft corners, geometric, high impact.
A heavy, wide sans with broad proportions, a tall lowercase presence, and compact interior counters. Strokes are largely monolinear in feel but show subtle modulation where curves meet straights, giving a slightly contrasted, chiseled rhythm rather than a purely geometric construction. Terminals are mostly flat and square, while corners and bowls are softened, producing a sturdy, rounded-rect silhouette. The overall spacing is generous and the shapes are built for clarity at large sizes, with simplified joins and strong, blocky forms.
This font performs best in headlines, posters, and short bursts of text where weight and width can carry a strong visual message. It suits branding and packaging that need a bold, friendly presence, and it can work well for signage or social graphics where legibility at a distance matters. For long-form reading, its dense counters and heavy color will be more effective in larger sizes and with ample spacing.
The tone is assertive and high-energy, with a friendly, upbeat character. Its chunky silhouettes and softened geometry suggest a retro-display sensibility—bold and attention-seeking without feeling aggressive. The overall impression is informal confidence, suited to playful or sporty messaging.
The design appears intended as a high-impact display sans that combines broad, geometric structure with softened corners and a touch of contrast for added character. It prioritizes strong silhouettes, quick recognition, and a lively, contemporary-retro voice for attention-driven typography.
Round letters like O and Q are notably wide with small counters, creating a dense, poster-ready color. Several glyphs show slightly asymmetric, lively details (especially in the lowercase), which adds personality and a hand-cut signage feel while remaining clean and sans in structure.