Sans Normal Hirij 18 is a regular weight, normal width, monoline, upright, tall x-height font.
Keywords: ui text, branding, headlines, packaging, posters, friendly, modern, playful, clean, approachability, clarity, modernity, versatility, rounded, soft, open, airy, geometric.
A rounded, monoline sans with softly curved terminals and a consistently smooth stroke. The design leans geometric—many bowls and counters read as near-circular—while keeping slightly humanized joins that prevent it from feeling rigid. Caps are simple and open (notably in C, G, S), with generous interior space and clear aperture shapes that maintain legibility in text. Lowercase forms are compact and even, with a single-storey a and g, circular o, and a gently curved, hook-like f; dots are round and punctuation is minimal and clean. Numerals follow the same rounded construction, with simple, readable figures and continuous curves in 2, 3, 5, and 9.
Well-suited to interface typography, product branding, and editorial headlines where a warm, modern voice is needed. The open forms and generous counters help it stay clear in short paragraphs, while the rounded geometry makes it effective for logos, packaging, and display settings that benefit from an approachable character.
Overall, the font communicates approachability and clarity. Its rounded endings and smooth geometry give it a friendly, contemporary tone that feels casual without becoming novelty, making the text feel light and inviting.
The design appears intended to provide a clean, contemporary sans with softened geometry—balancing functional readability with a friendly, modern personality. Its consistent stroke and rounded terminals suggest a focus on versatile everyday use across digital and print contexts.
Rhythm is steady and uncluttered, with notably round counters and consistent curve tension across letters. The uppercase has a straightforward, signage-like simplicity, while the lowercase introduces a slightly softer, more conversational feel. Diagonals (K, V, W, X, Y) keep the same stroke logic and avoid sharp points through rounded terminals.