Sans Normal Udkev 7 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, clean, editorial, clarity, impact, versatility, modernization, legibility, geometric, rounded, compact, sturdy, crisp.
A sturdy sans with rounded, geometric construction and a compact overall footprint. Strokes are consistently heavy with clean terminals, producing solid, high-ink shapes and clear counters. Curves are smooth and near-circular in letters like C, O, and e, while straight-sided forms (E, F, H) stay crisp and evenly weighted. The lowercase shows single-storey a and g, simple dot forms, and a restrained, utilitarian rhythm; numerals are straightforward and legible with balanced widths and firm verticals.
Well-suited to headlines, posters, and branding where a strong, clean sans presence is needed. It also works for packaging and signage thanks to its sturdy shapes and straightforward letterforms, and can hold up in short-to-medium text blocks when generous spacing is available.
The tone is modern and confident, with a friendly, approachable softness coming from the rounded geometry. It reads as practical and contemporary rather than expressive or decorative, making it feel dependable and direct in longer passages and emphatic in display settings.
The font appears designed to deliver a contemporary, no-nonsense sans voice with a rounded geometric character that stays highly legible at heavier weights. Its simplified lowercase and solid numerals suggest an emphasis on clarity and versatility across marketing and interface-adjacent typography.
Large apertures and open counters help prevent clogging at heavier sizes, while the compact proportions keep words tight and punchy. The design maintains a consistent texture across mixed-case settings, with capitals that feel strong and slightly condensed compared to the rounded lowercase.