Sans Normal Bubeh 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Northpole' by 38-lineart; 'AG Royal' by Berthold; 'Passenger Sans', 'Passenger Sans Cyrillic', and 'Passenger Sans Cyrillic Variable' by Indian Type Foundry; and 'Founder' by Serebryakov (names referenced only for comparison).
Keywords: ui text, body text, signage, branding, presentations, clean, neutral, modern, friendly, straightforward, utility, legibility, modernity, versatility, clarity, geometric, monoline, open apertures, rounded terminals, even rhythm.
A clean sans with largely geometric construction and an even, monoline stroke. Curves are smooth and close to circular, with open counters and clear apertures that keep shapes from clogging at text sizes. Terminals read as softly rounded rather than sharply cut, and proportions feel balanced with a moderate cap height and comfortable spacing. Figures are simple and highly legible, with rounded bowls and clear joins that maintain consistent texture across lines.
Well suited to interface copy, product labels, and general-purpose editorial text where consistent texture and high legibility are important. It also works for wayfinding and informational signage thanks to its open counters and simple numeral forms, and can support modern brand systems that need a clean, dependable voice.
The overall tone is neutral and contemporary, aiming for clarity over personality. Its gentle rounding and open forms add a slightly friendly, approachable feel without becoming casual or quirky.
The design appears intended as a versatile, everyday sans that prioritizes readability and visual consistency. Its geometry and restrained detailing suggest a focus on broad usability across both display sizes and continuous text.
In running text the font holds a steady color and predictable rhythm, with minimal stroke modulation and few idiosyncratic details. Round letters (like O/C/G) set the geometric theme, while straight-sided forms (like E/F/H/N) keep the design crisp and practical.