Serif Flared Emsu 9 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, book text, magazines, packaging, stately, bookish, classic, formal, authority, readability, classic branding, editorial impact, bracketed, tapered, crisp, high-waisted, oldstyle.
A bold serif with tapered, flaring stroke endings and bracketed serifs that feel carved rather than slabbed. The design shows moderate contrast with pronounced weight in verticals, rounded bowls, and clean, sharply finished terminals. Proportions are relatively wide in the round letters, with a steady rhythm and comfortable spacing in text. The lowercase has a traditional, text-oriented build, including a double-storey “a,” a single-storey “g,” and open, readable counters.
Well suited to editorial headlines, section openers, and branding that needs a classic serif with extra impact. It should also perform in short-to-medium reading contexts such as magazine text, book front matter, pull quotes, and packaging copy where a traditional but assertive tone is desired.
The overall tone is authoritative and editorial, combining a classic literary feel with a slightly dramatic, display-ready heft. Its flared strokes and crisp finishing give it a dignified, traditional voice that reads as confident and established rather than casual.
The font appears designed to deliver a traditional serif reading experience while adding emphasis through heavier weight and flared, sculpted stroke endings. Its intention seems to balance sturdy display presence with familiar text forms for versatility across editorial typography.
The uppercase shows strong presence and stable geometry, while the lowercase keeps familiar, oldstyle cues for sustained reading. Numerals appear sturdy and text-friendly, matching the weight and serif treatment of the letters for consistent color in mixed content.