Script Puref 2 is a regular weight, narrow, high contrast, upright, very short x-height font.
Keywords: invitations, branding, packaging, headlines, quotes, playful, whimsical, charming, casual, retro, personality, warmth, legibility, decoration, looping, bouncy, monoline feel, rounded, swashy.
A lively handwritten script with tall ascenders, compact lowercase bodies, and a rhythmic, bouncing baseline. Strokes move from thin hairlines into fuller verticals, creating a calligraphic contrast that feels pen-drawn rather than mechanically even. Letterforms are narrow and upright with rounded bowls, open curves, and frequent entry/exit strokes; connections appear natural in text while individual glyphs retain distinct shapes. Capitals are decorative but readable, often built from simplified stems and curved terminals rather than elaborate ornament.
This font fits best in short to medium-length display settings where its handwritten character can lead: invitations and announcements, boutique branding, packaging accents, social posts, and quote graphics. It also works well for headings or pull quotes paired with a simple serif or sans for supporting text.
The overall tone is friendly and upbeat, with a light, storybook charm. Its looping forms and buoyant spacing give it a personable, informal voice that feels welcoming and a bit nostalgic.
The design appears intended to provide a personable script voice that stays legible while still feeling distinctly hand-rendered. Its restrained upright stance and narrow proportions suggest a focus on fitting decorative handwriting into compact headline spaces without losing charm.
The mix of delicate joins and heavier downstrokes produces a textured word color, especially in longer lines. Descenders and ascenders are prominent, and the numeral set follows the same handwritten logic with soft curves and occasional flourish-like terminals.