Script Paluf 7 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: logos, packaging, headlines, posters, signage, retro, friendly, playful, warm, decorative, hand-lettered feel, display impact, approachability, branding, rounded, swashy, looped, brushed, casual.
A connected cursive with a steady rightward slant and thick, rounded strokes that suggest a brush-pen or marker-like tool. Letterforms are compact with soft terminals, frequent entry/exit strokes, and occasional looped bowls and swashes, especially in capitals. The rhythm is smooth and continuous, with moderate internal counters and a slightly bouncy baseline feel in mixed text. Numerals follow the same handwritten logic, keeping bold, rounded silhouettes that read clearly at display sizes.
This face performs best in short to medium-length display settings such as logos, product packaging, posters, and storefront-style signage where its bold cursive character can carry the design. It also works well for invitations, greeting cards, and social graphics when set with generous spacing and ample size to preserve the interior loops and joins.
The overall tone is upbeat and personable, with a nostalgic, mid-century sign-painting flavor. Its soft curves and looping capitals feel welcoming and celebratory rather than formal or austere, making it well-suited to cheerful messaging and brand-forward headlines.
The design appears intended to deliver a confident, hand-lettered script look with strong presence and easy readability, combining decorative caps with a straightforward lowercase for practical headline use. Its emphasis on smooth connections and rounded stroke endings aims for a friendly, branded feel rather than strict calligraphic precision.
Capitals are the most ornamental element, with prominent curls and inner loops that can create dense black areas at smaller sizes. Lowercase forms remain comparatively simple and legible, helping longer phrases keep an even texture despite the heavy stroke weight.