Sans Normal Hilem 7 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui, branding, web, packaging, signage, friendly, modern, approachable, calm, playful, clarity, simplicity, legibility, versatility, warmth, rounded, open counters, soft terminals, clean, minimal.
A clean, rounded sans with consistently smooth strokes and gently softened terminals. Curves are notably circular and open, counters are generous, and joins stay simple, producing an even, airy color in text. The lowercase leans toward single-storey forms where expected (notably a and g), with a tall ascender presence and straightforward, legible figures; the overall rhythm stays steady and uncluttered.
Well suited to user interfaces, app and web product typography, and general-purpose branding that needs to feel friendly and contemporary. It should perform well in informational materials such as presentations, onboarding flows, wayfinding-style labels, and packaging where clarity and a soft tone are important. The rounded, even texture also makes it a good candidate for children’s or education-adjacent design when a clean, non-cartoonish sans is desired.
This font feels friendly and approachable, with a calm, contemporary tone. Its soft curves and unpretentious construction give it a quiet, everyday warmth that reads as practical rather than showy. Overall it suggests clarity and ease, with a slightly playful, human touch.
The design appears intended to provide a neutral, highly readable sans with rounded construction that reduces sharpness and adds approachability. It prioritizes clear shapes, open apertures, and uncomplicated forms that hold up well across short UI labels and longer text. The overall impression aims for modern utility with a softer, more welcoming voice than strictly geometric extremes.
The letterforms show a strong circular logic (notably in O/C/G and the numerals), with wide, readable counters and smooth transitions. Diagonals (V/W/X/Y) are simple and clean, while punctuation in the sample text sits unobtrusively, supporting a tidy paragraph texture.