Script Guju 2 is a bold, very narrow, medium contrast, upright, normal x-height font visually similar to 'Two Cents Plain JNL' by Jeff Levine (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, book covers, playful, retro, friendly, handcrafted, whimsical, handcrafted feel, display impact, retro flavor, playful tone, bouncy, rounded, quirky, cartoonish, high-waisted.
A compact, heavy-stroked script with a tall, condensed silhouette and a lively, uneven rhythm. Strokes show a hand-drawn, brush-like behavior with rounded terminals, occasional bulbous joins, and subtle flare where strokes turn. Letterforms lean mostly upright and alternate between simple connected cursive shapes in lowercase and more poster-like, simplified capitals, creating a mixed-script display texture. Counters are relatively small and tight, while ascenders and descenders are prominent, giving words a stacked, vertical feel.
Best suited to display settings where character is more important than neutrality—such as headlines, posters, packaging, logos, and playful brand marks. It can work well for short to medium lines of text in ads or book covers, especially where a retro or handcrafted feel is desired.
The overall tone is upbeat and informal, with a vintage sign-painting and storybook charm. Its quirky proportions and bouncy curves read as approachable and humorous rather than formal, adding personality and motion to short phrases.
The design appears intended to deliver a hand-lettered script look that remains bold and compact, prioritizing impact and personality in display typography. Its condensed proportions and mixed-script flavor suggest a goal of fitting punchy messaging into tight spaces while keeping a lively, human rhythm.
Lowercase shapes feature looped or hooked details (notably in letters like g, y, and z) and occasional partial connections that suggest cursive writing without strict continuous joining. Numerals follow the same condensed, rounded construction, with simple, sturdy forms that match the weight and texture of the letters.