Serif Normal Oldud 1 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Pulpo' by Floodfonts, 'Amasis' by Monotype, 'Egyptian 505 SB' and 'Egyptian 505 SH' by Scangraphic Digital Type Collection, 'Quercus 10' by Storm Type Foundry, and 'Clarendon' by URW Type Foundry (names referenced only for comparison).
Keywords: editorial, book text, headlines, print branding, posters, traditional, authoritative, bookish, stately, readability, tradition, authority, print focus, editorial voice, bracketed, robust, broad, oldstyle, readable.
A sturdy serif with broad proportions and strong, bracketed serifs. Strokes are confidently weighted with moderate thick–thin modulation and rounded transitions, producing a warm, traditional texture. Counters are generous and open, and curves are full and slightly softened rather than razor-sharp. The overall rhythm is steady and formal, with a prominent baseline and solid verticals that give the face a dependable, print-oriented presence.
Well-suited to editorial typography where a classic serif voice is desired, including magazine features, book interiors, and academic or cultural materials. The strong weight and wide letterforms also make it effective for headlines, pull quotes, posters, and identity work that benefits from a traditional, authoritative tone.
The font conveys a classic, institutional tone—serious, trustworthy, and slightly old-world. Its weight and broad stance feel confident and authoritative, while the softened joins keep it approachable enough for extended reading. Overall it suggests heritage publishing and established brands rather than minimalist contemporary design.
The design appears intended to modernize a conventional book serif by increasing sturdiness and presence while retaining familiar, readable forms. Its emphasis on broad proportions, bracketed serifs, and moderate contrast suggests a focus on dependable text color with enough personality for prominent editorial use.
Uppercase forms read as particularly commanding due to their width and weight, while lowercase maintains clarity with ample internal space. Numerals appear sturdy and traditional in style, matching the text’s even, composed color. The face holds up well at display sizes in the sample, where the serifs and modulation become a defining character feature.