Sans Normal Olmab 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Seitu' by FSD, 'Noah' by Fontfabric, 'Equip' by Hoftype, 'Marcher' by Horizon Type, 'Neptune' by Indian Type Foundry, 'Kirshaw' by Kirk Font Studio, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, straightforward, clarity, impact, modernity, approachability, versatility, geometric, rounded, open counters, smooth curves, sturdy.
A heavy, geometric sans with smoothly rounded curves and mostly uniform stroke weight. Letterforms are built from simple circular and rectangular components, producing open counters and a crisp, even texture in text. Terminals are generally clean and blunt, with minimal modulation; joints are sturdy and readable at a glance. The lowercase shows a single-storey “a” and “g” with compact, functional shapes, while numerals are rounded and substantial with clear interior space.
Best suited to display roles where a strong, clear voice is needed—headlines, brand marks, packaging, posters, and signage. It also holds up in short blocks of text such as UI labels, navigation, and callouts where clarity and impact matter more than a subtle reading texture.
The overall tone is contemporary and approachable, with a confident, no-nonsense presence. Its generous curves and simple construction feel friendly and utilitarian rather than delicate or formal, giving it a practical, upbeat voice for modern interfaces and branding.
The design appears intended to deliver a modern, highly legible geometric sans that feels friendly and robust. Its simplified forms and consistent weight suggest a focus on clarity, scalability, and broad visual utility across marketing and interface contexts.
Spacing appears even and stable, supporting dense settings without becoming spiky. The rounded forms (notably C/O/Q and 0/8/9) keep the silhouette soft, while straight-sided letters like E/F/H/L add structure and clarity.