Sans Normal Lulam 3 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, bold, confident, modern, impact, momentum, modernity, display, promotion, oblique, rounded, heavy, punchy, compact.
A heavy, oblique sans with broad proportions and rounded, elliptical counters. Strokes are largely monolinear, with softened joins and subtly squared terminals that keep the texture clean at large sizes. Curves are generous and geometric-leaning (notably in C, G, O, and Q), while diagonals in letters like A, K, V, W, X, and Y create a strong forward rhythm. Figures are sturdy and wide, with simple construction and consistent weight that reads as dense and high-impact in blocks of text.
This font suits high-visibility applications such as headlines, posters, and bold brand statements where immediate impact matters. Its wide, rounded construction and strong slant also fit sports and active-lifestyle contexts, as well as packaging and promotional graphics that benefit from a fast, confident voice.
The overall tone is assertive and kinetic, combining a sporty slant with approachable rounded forms. It feels contemporary and promotional, projecting speed and confidence without becoming aggressive or sharp.
The design appears intended to deliver a modern, forward-leaning display sans that maintains legibility through simple geometry and consistent stroke weight. It prioritizes punchy presence and a smooth, rounded finish to balance intensity with approachability.
The oblique angle is pronounced enough to be a defining feature, and the wide set amplifies the sense of momentum. Round letters maintain open counters for clarity, while tighter internal spaces in heavier joins add a compact, headline-driven feel. The sample text shows a consistent, even color across words, with smooth curves that keep the style friendly despite the strong weight.