Serif Normal Vihi 3 is a regular weight, very wide, medium contrast, italic, normal x-height font.
Keywords: book typography, magazines, editorial headlines, pull quotes, literary branding, literary, formal, classic, editorial, refined, editorial clarity, classic tone, expressive emphasis, text elegance, bracketed, calligraphic, open counters, generous spacing, oldstyle numerals.
A wide, right-leaning serif with moderate stroke modulation and softly bracketed serifs. The letterforms are broad and open, with generous counters and a flowing, slightly calligraphic rhythm that stays consistent across capitals and lowercase. Joins are smooth and curves are full, producing a comfortable texture in text while maintaining crisp terminals and clear serif definition. Numerals show traditional, text-oriented shapes with a mix of ascenders/descenders, reinforcing a bookish tone.
Well suited to editorial settings such as magazines, book interiors, and cultured branding where a traditional serif voice is desired. Its width and lively italic energy make it especially effective for headlines, standfirsts, and pull quotes, while the even texture can support readable text when given adequate line length and spacing.
The overall tone is classic and literary, with a cultivated, editorial feel. Its italic slant reads as expressive rather than decorative, giving passages a confident, slightly dramatic emphasis while remaining composed and familiar.
Likely designed to provide a conventional serif voice with a distinctly italic, expressive cadence—combining traditional proportions and serifs with broad forms and open counters for a confident page presence.
The design’s breadth and open apertures give it strong presence at display sizes, while the steady rhythm and moderated contrast help keep longer lines from feeling brittle. The italic construction feels integral (not merely obliqued), with cursive-like movement in key lowercase forms that adds warmth to the texture.