Sans Normal Lokoh 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ciutadella Display' by Emtype Foundry; 'Core Sans R' by S-Core; and 'Manual', 'Project Sans', and 'Project Soft' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, assertive, friendly, modern, impact, motion, attention, branding, display, rounded, oblique, compact, chunky, soft corners.
A very heavy, oblique sans with broadly rounded contours and compact interior counters. Strokes stay largely uniform, with smooth curves and flattened terminals that keep the silhouettes dense and graphic. The overall rhythm is tight and forward-leaning, with sturdy bowls and shoulders and a generally closed, punchy texture in text. Numerals and capitals read as blocky and stable, while lowercase forms keep a simple, single-storey feel that preserves speed and clarity.
Best suited to headlines, short slogans, posters, and branded callouts where a compact, high-impact voice is needed. It works well for sports and fitness identities, packaging bursts, and social/digital advertising that benefits from a fast, energetic slant.
The tone is bold and kinetic, combining a sporty forward slant with approachable, rounded shapes. It feels confident and contemporary, designed to grab attention quickly while staying friendly rather than severe.
The design appears intended to deliver maximum impact with a forward-moving, athletic posture while maintaining friendly legibility through rounded geometry. It prioritizes bold presence and quick recognition in display settings over airy, text-oriented openness.
The combination of strong weight and rounded construction makes counters and apertures feel relatively small at display sizes, emphasizing mass and impact. Spacing appears tuned for compact set headlines, producing a solid, poster-like color when set in paragraphs.