Sans Normal Okmuw 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'Lost and Foundry' by Fontsmith, 'Conneqt' by Roman Melikhov, and 'Loew Next' and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, punchy, impact, approachability, clarity, modern branding, simplicity, rounded, geometric, monoline, soft, clean.
A heavy, rounded sans with monoline strokes and broadly geometric construction. Curves are full and smooth, terminals are clean and largely flat, and joins feel sturdy rather than delicate. Counters are compact but clearly opened, with circular forms leaning toward near-perfect ovals and a consistent rhythm across capitals and lowercase. The overall texture is dense and even, reading as solid blocks of form with minimal modulation.
Best suited to display settings where clarity and impact matter—headlines, brand marks, packaging, posters, and signage. Its dense, rounded shapes also work well for short UI or promotional callouts where a friendly but assertive voice is needed.
The tone is contemporary and upbeat, combining a friendly softness from the rounded shapes with a confident, high-impact presence. It feels straightforward and energetic rather than formal, with a neutral modernity that suits branding and product-forward messaging.
Designed to deliver a modern, approachable sans identity with strong visual presence. The rounded geometry and even stroke weight suggest an emphasis on consistency, simplicity, and high legibility at larger sizes while maintaining a warm, contemporary character.
Capitals present as simple, stable silhouettes with generous curvature in C/G/O and a strong, simplified S. Lowercase maintains a sturdy, compact look; round letters (a, c, e, o) are notably circular, while verticals (h, n, m, u) keep a consistent weight and spacing. Numerals match the same rounded, geometric logic for cohesive display use.