Sans Normal Osbut 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Bio Sans' by Dharma Type, 'Panton' and 'Panton Rust' by Fontfabric, 'Konsens' by Hubert Jocham Type, 'Corelia' by Hurufatfont, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, robust, sporty, impact, approachability, clarity, modern branding, rounded, geometric, blocky, compact, high-impact.
A heavy, rounded sans with broad proportions and smooth, blunt terminals. Curves are built from near-circular bowls and softened corners, while straight strokes stay sturdy and consistent, creating a dense, even color in text. Counters are relatively compact for the weight, and joins in letters like m, n, and u read as clean, simplified arches rather than sharp angles. Numerals follow the same bold, rounded construction, with clear, stable silhouettes and minimal detail.
Best suited to headlines, posters, logos, packaging, and signage where maximum impact and quick recognition are needed. It also works well for bold UI labels or app headers when an approachable, rounded geometric voice is desired, especially at medium-to-large sizes.
The overall tone is assertive and upbeat, projecting a contemporary, no-nonsense personality with a friendly edge. Its rounded geometry keeps it approachable even at high weight, while the wide stance adds a confident, billboard-like presence.
Likely designed to deliver a high-impact sans that remains friendly through rounded geometry and simplified construction. The emphasis appears to be on strong silhouette clarity and a contemporary, versatile headline voice rather than fine-detail refinement for small text.
At display sizes the shapes feel crisp and graphic, with strong horizontals and simplified interior spaces. In longer lines, the dense stroke mass and tight counters create a compact rhythm that favors short, punchy statements over delicate typographic nuance.