Sans Superellipse Ruleb 2 is a regular weight, normal width, high contrast, upright, short x-height font.
Keywords: headlines, editorial, magazines, book covers, branding, refined, modern-classic, literary, poised, elegant readability, editorial voice, modern refinement, display impact, high-contrast, calligraphic stress, flared terminals, crisp joins, sculpted curves.
This typeface combines slender hairlines with strong vertical stems, creating a clear high-contrast rhythm across both uppercase and lowercase. Curves are smooth and slightly squared-off in their turns, giving bowls and rounds a controlled, superelliptic feel rather than purely circular forms. Terminals tend to be tapered or subtly flared, and the joins are crisp, producing a polished, drawn-by-pen impression without becoming overtly decorative. Proportions lean tall, with a comparatively modest x-height and ample ascender/descender reach, which contributes to an elegant, airy texture in text.
It performs best in display-to-subhead sizes where the contrast, tapered terminals, and sculpted curves can be appreciated—such as magazine titles, editorial layouts, book covers, and refined brand wordmarks. For longer passages, it can work when set with comfortable size and spacing, leveraging its tall proportions and open shapes for an elegant reading texture.
Overall, it reads as refined and editorial, with a quiet sophistication that feels at home in bookish or cultural contexts. The contrast and tapered endings add a touch of drama, while the disciplined geometry keeps the tone contemporary and composed.
The design intent appears to be a contemporary, high-contrast text-and-display face that blends disciplined, rounded-rect geometry with calligraphic stress. It aims to deliver elegance and clarity while retaining a distinctive, crafted finish in key details like terminals and curve transitions.
In the samples, the stronger verticals and lighter connecting strokes create a lively shimmer at larger sizes, especially around rounded letters and diagonals. Numerals appear similarly contrasty, with graceful curves and clear differentiation, supporting a cohesive typographic color across mixed text and figures.