Serif Normal Ulmor 10 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, branding, invitations, luxurious, refined, classic, elegance, luxury, display, hairline, didone-like, crisp, elegant, airy.
A delicate serif with pronounced thick–thin modulation and crisp, hairline serifs. Vertical stems read strong and straight while curves transition into extremely fine terminals, creating a sharp, polished rhythm. Proportions are classical with moderate apertures and generous counters, and the overall spacing feels open enough to keep the texture light. Uppercase forms are stately and clean, and the numerals follow the same high-contrast, finely finished construction.
This style is well suited to headlines, magazine typography, lookbooks, and brand identities where a sophisticated, high-contrast serif is desired. It can also work for elegant invitations or display copy when set with comfortable tracking and ample line spacing, allowing the thin details to remain clear.
The font conveys a poised, upscale tone associated with luxury branding and high-end editorial design. Its razor-thin detailing and controlled contrast feel elegant and formal, leaning toward a contemporary “fashion magazine” sensibility while still grounded in traditional serif structure.
The letterforms appear designed to deliver a premium, display-forward reading experience by pairing classic serif proportions with dramatic contrast and finely sharpened terminals. The emphasis is on elegance and visual impact rather than ruggedness or utilitarian text density.
The design’s finest strokes and serifs are extremely thin, giving it a sparkling page presence but also making the letterforms visually delicate. In the sample text the long, vertical-driven shapes and sharp finishing create a refined line texture that rewards larger sizes and careful setting.