Sans Normal Arnod 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Boston' and 'Rebrand' by Latinotype (names referenced only for comparison).
Keywords: ui text, branding, headlines, wayfinding, packaging, modern, clean, friendly, neutral, tech, versatility, clarity, modernity, approachability, system design, geometric, rounded, open counters, monoline, smooth curves.
This typeface is a monoline sans with strongly rounded, geometric construction and smooth, even curves. Uppercase forms are broad with generous internal space, while lowercase characters keep a simple, single‑storey vocabulary (notably a, g, and q) that reinforces a contemporary, geometric feel. Terminals are clean and mostly straight-cut, with occasional soft joins that keep the texture calm and consistent. Numerals follow the same rounded logic, with clear bowl shapes and open apertures that remain legible at display and text sizes.
It works well for interface typography and product design where clarity and a modern tone are important. The open, rounded shapes also suit branding, signage, and packaging that benefits from a friendly contemporary presence, while maintaining enough neutrality for longer blocks of copy.
The overall tone is modern and approachable, combining a tech-adjacent cleanliness with friendly roundness. It feels neutral and efficient rather than expressive, making it suitable for systems that need a contemporary but non-distracting voice.
The design appears intended as a versatile geometric sans that balances rational structure with approachable roundness. Its simplified lowercase forms and consistent stroke behavior suggest an emphasis on clarity, contemporary styling, and dependable day-to-day usability across digital and print contexts.
Round letters like O, Q, and 0 read as near-circular with stable proportions, and the design maintains a steady rhythm across mixed-case text. The ampersand and punctuation shown sit comfortably with the letterforms, supporting a cohesive, straightforward reading experience.