Slab Square Tovo 10 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: posters, headlines, signage, branding, packaging, western, poster, rugged, retro, playful, attention, vintage evoke, signage mimic, characterful display, angular, chunky, bracketed, ink-trap-like, display.
A chunky, right-leaning slab serif with heavy, compact strokes and crisp, angular shaping throughout. Serifs are prominent and blocky with squared ends, often meeting stems with slight bracketing, while curves are frequently faceted into polygonal forms rather than smooth bowls. Counters are relatively tight and apertures are small, creating a dense, high-impact texture; terminals and joints show sharp notches and wedge-like cuts that add a carved, cut-letter feel. Spacing reads slightly uneven in a deliberate, hand-set way, reinforcing a lively, display-oriented rhythm across both uppercase and lowercase.
Best suited to short display settings where impact matters: posters, storefront-style signage, bold editorial headlines, and branding marks that want a vintage or western edge. It can also work on packaging or labels where a strong, carved-letter look helps establish character at larger sizes.
The overall tone feels frontier and showbill-like, with a rugged, stamped quality that suggests old signage and headline typography. Its emphatic weight and angular details give it a confident, slightly mischievous energy that reads as bold and attention-seeking rather than refined.
The design appears intended to deliver maximum presence with a slanted, slab-serif silhouette and intentionally angular, cut-in details. It prioritizes personality and headline punch, evoking classic display typography used for signage and promotional copy.
Uppercase forms look especially chiseled and geometric, while lowercase retains the same slab-and-notch vocabulary for consistency. Numerals match the heavy, faceted construction and maintain the same forward-leaning momentum, helping mixed text keep a unified, poster-style voice.