Slab Square Sima 4 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Geometric Slabserif 712' by Bitstream, 'Goodall' by Colophon Foundry, 'Rockwell WGL' by Monotype, 'Geometric Slabserif 712' by ParaType, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, signage, sturdy, confident, industrial, collegiate, pragmatic, impact, readability, authority, retro display, slab serif, blocky, high contrast, bracketless, square terminals.
A heavy slab-serif design with compact proportions, broad vertical stems, and square-ended serifs that read as firm, unbracketed blocks. Curves are full and controlled, while corners and joins stay crisp, creating a strong rhythm with pronounced stroke endings. The lowercase keeps a straightforward, workmanlike structure with robust bowls and clear counters; figures are similarly weighty and even, built for impact and consistency in a line of text.
Best suited to headlines, posters, packaging, and signage where a solid slab-serif voice is needed. It also works well for editorial display uses such as section heads, pull quotes, and short emphatic lines where the sturdy serifs and dense color help maintain authority and legibility.
The overall tone is assertive and grounded, with a utilitarian, no-nonsense character. It evokes classic poster and collegiate/industrial lettering—confident, durable, and direct rather than delicate or expressive.
The design appears intended to deliver a classic, hard-working slab-serif look with strong silhouette and dependable readability, optimized for display settings where bold presence and straightforward letterforms are priorities.
The weight distribution is steady across the set, and the slab treatment gives strong horizontal anchors that hold up well at larger sizes. The design favors clarity and presence, with a slightly compressed, block-forward feel that keeps words visually cohesive.