Sans Normal Amber 17 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, headlines, signage, editorial, clean, modern, friendly, neutral, functional, legibility, neutrality, modern utility, clarity, versatility, geometric, open counters, rounded terminals, even rhythm, stable.
This sans has a clean, geometric construction with broad proportions and generous internal space. Curves are smooth and near-circular (notably in O, C, and the bowls), while straight strokes stay crisp and consistent, producing an even, low-drama rhythm across words. Terminals are largely straight-cut with subtly softened joins, and counters are open, aiding clarity at display sizes. Figures are straightforward and readable, matching the letterforms with similar stroke weight and simple, modern shapes.
It works well for user interfaces, dashboards, and product typography where clarity and a stable texture are priorities. The wide proportions and open counters also suit headlines, packaging, and signage that need quick recognition at a glance. In editorial settings it can serve as a modern sans for short to medium passages, especially at comfortable sizes.
The overall tone is contemporary and approachable without becoming playful. Its wide stance and smooth curves give it a confident, open feel suited to clear communication, while the restrained detailing keeps it neutral and professional.
The design appears intended as a general-purpose modern sans that prioritizes legibility through open shapes, consistent stroke weight, and a calm, even typographic color. Its geometric roundness suggests a focus on clean system-like utility with a slightly friendly edge for contemporary branding.
Uppercase forms feel steady and balanced with strong horizontals and clean diagonals, and the lowercase maintains a simple, contemporary texture in running text. The sample paragraph shows consistent spacing and a uniform color, with round letters contributing to a friendly, accessible presence.