Sans Normal Nudan 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social media, bold, friendly, playful, modern, confident, impact, approachability, display, modern branding, clarity, rounded, soft corners, chunky, compact apertures, high impact.
This typeface is built from heavy, rounded forms with softly blunted corners and smooth, continuous curves. Strokes are consistently thick, producing sturdy silhouettes and strong color in text. Counters tend to be relatively tight and apertures are more closed, especially in letters like C, S, and e, which reinforces a dense, compact rhythm. Terminals are predominantly squared-off with gentle rounding, and diagonals (V, W, X, Y) feel solid and stable rather than sharp.
Best suited for headline-driven applications where impact is the priority: posters, punchy web headers, packaging, and bold brand wordmarks. It can also work for short bursts of text such as captions, labels, and social graphics, particularly when ample size and spacing are available to keep counters open.
The overall tone is assertive yet approachable, combining a contemporary, graphic punch with a friendly softness. Its rounded construction reads casual and upbeat, making it feel lively and inclusive rather than formal or technical. In longer lines, the dense shapes create a confident, poster-like voice.
The design appears intended to deliver a high-impact, contemporary sans voice with softened geometry for approachability. It prioritizes bold presence and smooth, rounded shapes that stay consistent across uppercase, lowercase, and numerals, making it well-suited to attention-grabbing display typography.
The lowercase shows simplified, sturdy shapes with a single-storey a and g, and the dot on i/j is round and prominent, enhancing legibility at large sizes. Numerals are equally weighty and geometric, matching the letters’ broad, compact proportions. The heavy weight yields strong presence but can reduce interior clarity in small sizes due to tight counters.