Sans Normal Bulab 9 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Frutiger' and 'Frutiger Arabic' by Linotype, 'Fact' by ParaType, and 'Quebec Serial' by SoftMaker (names referenced only for comparison).
Keywords: ui text, editorial, corporate, wayfinding, packaging, modern, neutral, clean, friendly, utilitarian, versatility, legibility, clarity, system design, neutrality, geometric, monoline, open counters, even rhythm, crisp terminals.
This typeface presents a clean, monolinear sans with round, geometric construction and consistent stroke thickness. Curves are smooth and broadly circular, while straight strokes terminate with crisp, square endings, producing a tidy, engineered feel. Proportions are balanced and legible, with open apertures and generous counters that keep letters like a, e, and s clear at text sizes. The uppercase set reads steady and structured, while the lowercase maintains an orderly rhythm with simple forms and minimal modulation.
It is well-suited to UI and product typography, general-purpose branding systems, and editorial text where an even, calm typographic color is important. The open shapes and straightforward letter construction also make it a strong candidate for signage and wayfinding, as well as packaging and informational print where clarity is prioritized.
The overall tone is modern and neutral, aiming for clarity rather than personality-driven quirks. Its geometric roundness softens the voice slightly, giving it a friendly, contemporary presence without becoming playful or decorative. The result feels dependable and straightforward, suited to information-forward settings.
The design appears intended as a versatile, general-purpose sans that balances geometric simplicity with practical readability. It emphasizes consistent rhythm, open forms, and a restrained, contemporary voice that can sit comfortably in many visual systems without drawing undue attention to itself.
Numerals follow the same clean, geometric logic, with round figures and straightforward diagonals that match the letterforms. The sample text shows stable spacing and consistent color in paragraphs, supporting continuous reading and interface-style layouts.