Print Hogir 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Plaquette' by FaceType, 'Bourton' and 'Bourton Hand' by Kimmy Design, 'Oldtown Signer' by Letterhend, and 'MVB Diazo' by MVB (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, comics, playful, chunky, quirky, friendly, cartoonish, handmade feel, cheerful impact, casual display, friendly emphasis, rounded, blobby, soft, irregular, bouncy.
A heavy, rounded hand-drawn print with soft, bulbous strokes and subtly irregular contours that feel cut from ink or marker. Forms are compact and upright with a bouncy baseline rhythm, and counters tend to be small and organic. Terminals are mostly blunt and rounded, with occasional notches and asymmetries that emphasize a handmade texture rather than geometric precision.
Well-suited for posters, headlines, and short, punchy copy where a bold, informal personality is desired. It fits children’s materials, playful packaging, event flyers, and comic or cartoon-adjacent branding, especially where a thick silhouette and friendly presence need to grab attention quickly.
The overall tone is cheerful and mischievous, with a kid-friendly, comic sensibility. Its uneven edges and chunky shapes give it a casual, approachable voice that feels spontaneous and fun rather than formal or refined.
The design appears intended to mimic a quick, confident hand-lettered marker style: bold enough to read as a strong graphic shape, but irregular enough to retain charm and human character. Its primary goal is expressive impact and approachability in display typography.
The texture reads best at display sizes where the handmade lumps, pinched joins, and varied stroke swelling become a feature. In longer lines, the dense color and tight internal spaces can make small sizes feel crowded, so generous tracking and leading help preserve clarity.