Print Ihrud 3 is a very bold, wide, medium contrast, italic, short x-height font visually similar to 'CalliSans' by 38-lineart (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, sports promos, energetic, playful, casual, retro, friendly, impact, expressiveness, informality, motion, nostalgia, brushy, rounded, chunky, dynamic, lively.
A heavy, brush-like italic with broad, swelling strokes and tapered terminals that suggest a fast, confident pen. Letterforms are rounded and slightly condensed in their counters, with a strong forward slant and a bouncy baseline rhythm. Stroke endings often flick or hook, creating pointed joins and wedge-like serifs without becoming fully calligraphic. Spacing is moderately tight and the overall texture is dark and punchy, with noticeable width variation from glyph to glyph.
This font is best suited to short, prominent text where its bold brush texture can carry the message—posters, punchy headlines, logo wordmarks, packaging callouts, and energetic promotional graphics. It can also work for quotes or subheads at larger sizes, but its dense strokes and lively forms make it less ideal for long reading passages at small sizes.
The tone feels upbeat and informal, with an expressive, hand-made swagger. Its bold, slanted shapes read as energetic and a bit nostalgic, evoking mid-century display lettering and sporty headline styling. The overall impression is friendly and attention-seeking rather than refined or quiet.
The design appears intended to deliver a bold, hand-drawn display voice with quick-brush momentum and high visual impact. It prioritizes expressive rhythm and a strong silhouette, aiming for an approachable, lively feel that stands out in branding and promotional contexts.
Uppercase forms are especially weighty and compact, while lowercase shows more cursive influence and more pronounced entry/exit strokes. Numerals follow the same brush rhythm, with curved, sweeping shapes and strong directional stress that keeps them visually consistent with the letters.