Sans Normal Okkay 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Arazatí' by TipoType and 'Arazatí' by Underground (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, straightforward, clarity, impact, approachability, modernity, versatility, geometric, rounded, smooth, sturdy, even rhythm.
A heavy, geometric sans with smooth circular bowls and broadly uniform stroke thickness. Curves are clean and generously rounded, while joins and terminals stay crisp and unadorned, giving the letters a sturdy, simplified construction. Proportions are balanced with ample counters and a steady, regular rhythm; the overall texture reads dense but controlled, with clear letterforms and consistent spacing in both uppercase and lowercase.
Well-suited to headlines, brand marks, and packaging where a clear, sturdy sans is needed with a warm, rounded finish. It should also perform well for signage and short blocks of display text, maintaining legibility and impact at larger sizes.
The tone is modern and approachable, combining a friendly roundness with a confident, no-nonsense presence. It feels contemporary and practical rather than formal, projecting clarity and solidity at a glance.
The design appears intended to deliver a contemporary, highly legible sans with geometric clarity and a friendly softness, prioritizing strong presence and clean reproduction across prominent display contexts.
The numerals and capitals carry a strong, poster-like presence, while lowercase maintains a compact, readable silhouette with simple, functional shapes. Overall, the design favors straightforward geometry over personality-driven quirks, supporting a consistent color across lines of text.