Script Pumah 12 is a regular weight, narrow, very high contrast, upright, short x-height font.
Keywords: logos, packaging, invitations, greeting cards, posters, playful, whimsical, romantic, vintage, handmade, handwritten charm, decorative display, signature feel, vintage flair, friendly branding, brushy, calligraphic, looped, bouncy, swashy.
A lively, brush-like script with pronounced thick–thin modulation and a smooth, upright slant. Strokes show tapered terminals, occasional teardrop joins, and soft, rounded curves that create a buoyant rhythm across words. Uppercase forms are tall and decorative with understated swashes, while lowercase letters feature looped ascenders/descenders and compact counters, giving the text a tight, animated texture. Numerals follow the same calligraphic contrast with simple, slightly quirky silhouettes that feel drawn rather than constructed.
Best suited to display typography such as logos, boutique packaging, invitations, greeting cards, and poster headlines where its contrast and rhythmic loops can be appreciated. It works well for short brand phrases, product names, and event titles, especially in contexts aiming for a personal, handcrafted signature-like impression.
The overall tone is friendly and expressive, balancing a touch of elegance with a casual, handcrafted charm. Its bouncy cadence and looped details read as approachable and slightly nostalgic, lending a personal, celebratory feel to headlines and short phrases.
The design appears intended to evoke a hand-lettered, brush-calligraphy look that feels personable yet polished. Its tall, decorative capitals and looping lowercase aim to add charm and motion to display text without becoming overly ornate.
Letter connections appear intermittent rather than fully continuous, which helps keep individual glyph shapes distinct while still reading as a cohesive script. The contrast and narrow proportions make it visually striking at display sizes, while the compact interior spaces suggest care may be needed at very small sizes or dense settings.