Slab Square Sumam 1 is a regular weight, normal width, medium contrast, italic, tall x-height font visually similar to 'PF Centro Slab Pro' by Parachute (names referenced only for comparison).
Keywords: book text, editorial design, magazines, packaging, branding, literary, academic, editorial, vintage, authoritative, text clarity, italic emphasis, editorial voice, classic tone, bracketed serifs, ink-trap feel, calligraphic, lively rhythm, oldstyle figures.
This typeface is an italic slab serif with sturdy, squared serifs and a clear rightward slant. Strokes show moderate thick–thin modulation that reads as pen-influenced rather than purely geometric, and many joins and terminals have slightly scooped, tapered shaping that adds snap to the forms. Proportions are compact yet energetic, with a tall x-height and varied letter widths that create a lively horizontal rhythm. The numerals appear oldstyle in construction, with differing heights and a more text-forward feel than lining figures.
It is well suited to book and long-form editorial typography where an italic voice needs presence and clarity, such as introductions, pull quotes, and subheads. The robust serifs and distinctive rhythm also make it a strong choice for magazine layouts, packaging copy, and brand systems that want a traditional yet lively tone.
Overall, the font feels bookish and cultured, mixing firmness from its slab serifs with an expressive italic flow. It carries a traditional, slightly vintage tone suited to serious or literary settings, while the brisk slant and animated terminals keep it from feeling static.
The design appears intended to provide a confident, text-oriented italic slab serif that balances readability with expressive, pen-like detailing. Its tall x-height and sturdy serif structure suggest a focus on maintaining clarity in continuous reading while offering a distinctive editorial personality.
Round letters like C, O, and Q keep generous counters, while diagonals and joins (e.g., k, v, w, x) show crisp, angled energy. The italic construction is consistent across caps and lowercase, and the serif treatment stays bold enough to hold up in longer passages without becoming decorative.