Sans Normal Buluf 9 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Poynter Gothic' by Font Bureau, 'Corelia' by Hurufatfont, 'Nuber Next' by The Northern Block, and 'Tablet Gothic' by TypeTogether (names referenced only for comparison).
Keywords: ui text, web content, editorial, product design, signage, neutral, modern, clean, functional, approachable, clarity, versatility, screen readability, neutral voice, text utility, neo-grotesque, open apertures, high legibility, even rhythm, generous spacing.
A clean, contemporary sans with smooth, mostly circular bowls and restrained, even stroke modulation. Uppercase forms are straightforward and balanced, with a rounded “O” and “C” and a simple, open “G” that reads clearly at text sizes. Lowercase shows a double-storey “a,” single-storey “g,” and a compact, uncluttered “e,” with short, practical terminals and consistent curve tension. Numerals are clear and utilitarian, with open counters and stable verticals that align well with the overall texture of the text sample.
This font suits everyday communication where legibility and neutrality are key: interface labels, web and app typography, dashboards, documentation, and general editorial layouts. Its clear lowercase forms and stable numerals also make it a solid choice for tables, navigation, and wayfinding-style copy.
The overall tone is neutral and modern, prioritizing clarity over personality. It feels businesslike and dependable, with a friendly softness coming from its rounded curves and open shapes rather than sharp geometry or stylized quirks.
The design appears aimed at a versatile, general-purpose sans that stays unobtrusive while reading smoothly in paragraphs. Its rounded construction and open apertures suggest an intention to remain clear on screens and in print, balancing modern simplicity with comfortable readability.
The text sample shows an even color and steady rhythm in continuous reading, with counters staying open and letterforms remaining distinct. Round characters maintain consistent proportions, while straighter forms (like E, F, T, and L) keep a crisp, practical structure that supports UI and editorial settings.