Script Gisi 7 is a bold, normal width, medium contrast, italic, short x-height font.
Keywords: logos, packaging, headlines, signage, invitations, retro, friendly, lively, classic, sweet, expressiveness, branding, display impact, nostalgia, connected, swashy, rounded, calligraphic, soft terminals.
A flowing, right-leaning script with rounded, calligraphic construction and a consistent, brush-like stroke rhythm. Letterforms show smooth joins and continuous movement, with generous curves, occasional swashy entry/exit strokes, and soft, tapered terminals. Capitals are more decorative and looping than the lowercase, adding pronounced flourishes while maintaining a coherent baseline flow. Figures are similarly slanted and cursive in spirit, designed to sit comfortably alongside the alphabet.
Well-suited to logo wordmarks, product packaging, café or boutique signage, and headline treatments where a connected script can carry personality. It also fits invitations and greeting-style designs, and works best at display sizes where the joins and flourishes remain clear.
The overall tone feels upbeat and personable, with a nostalgic, mid-century script energy. Its smooth joins and rounded shapes read as welcoming and expressive rather than formal or austere, giving text a warm, crafted presence.
The design appears intended to deliver a bold, smooth script voice that feels handcrafted yet controlled, combining decorative capitals with a readable connected lowercase. It aims to provide strong brand flavor and clear word shapes for short to medium-length display text.
Spacing appears intentionally tight in running text to preserve connectivity and momentum, producing a strong word-shape silhouette. The slant and curvy stroke endings create a sense of speed and rhythm, while the more ornate capitals provide natural emphasis points for initials and short highlighted phrases.