Sans Normal Obmir 5 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'Glembo' by Differentialtype, 'Calton' by LetterMaker, 'Nusara' by Locomotype, 'American Auto' by Miller Type Foundry, 'Neue Reman Gt' by Propertype, and 'Aksen' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, playful, confident, punchy, impact, approachability, nostalgia, display clarity, rounded, soft terminals, bulbous, compact, chunky.
A heavy, rounded sans with compact proportions and generous curves. Strokes are thick and fairly even, with soft, blunted terminals and smoothly inflated bowls that give letters a sturdy, cushiony silhouette. Counters are relatively small, and joins tend to be tight, producing a dense texture that reads as emphatic at display sizes. Uppercase forms are broad and geometric, while lowercase characters keep a simplified, sturdy construction with single-storey shapes and minimal detailing; numerals follow the same bold, rounded logic for a cohesive set.
Best suited to headlines and short, high-impact text where its weight and rounded geometry can shine. It works well for branding, packaging, and signage that aims for friendliness and strong shelf/scene presence, and it can add a nostalgic, bold flavor to editorial callouts and promotional graphics.
The overall tone is warm and approachable, with a retro, poster-like presence. Its chunky rhythm and soft corners feel playful and personable while still projecting confidence and impact.
This design appears intended as a bold, rounded display sans that prioritizes immediacy and charm over neutrality. The emphasis on inflated curves and compact counters suggests a goal of creating a memorable, approachable voice for attention-grabbing typography.
Round characters like O/C/G and the numerals lean strongly circular, and diagonals (V/W/X/Y) stay thick and stable rather than sharp. The dense color and small apertures suggest it benefits from comfortable sizing and spacing, especially in longer lines.