Sans Contrasted Afma 7 is a light, narrow, high contrast, upright, normal x-height font.
Keywords: editorial, headlines, fashion, branding, posters, elegant, refined, modern, calm, elegance, modernity, clarity, luxury, crisp, airy, minimal, linear, sharp.
This typeface features a clean, pared-back construction with pronounced thick–thin modulation and a generally vertical, disciplined stance. Curves are smooth and controlled, with tapered joins and fine terminals that keep counters open and forms legible at display sizes. The lowercase shows compact, neatly drawn bowls and a straightforward rhythm, while capitals feel tall and stately with restrained detailing. Numerals follow the same contrast and clarity, reading as crisp and stylish rather than utilitarian.
Well-suited to editorial layouts, magazine headlines, and brand systems that want a modern, refined voice. It also works effectively for posters, lookbooks, and packaging where crisp contrast and a composed silhouette can carry the visual identity, especially in larger sizes.
Overall, the font conveys a polished, editorial tone—quietly luxurious, contemporary, and precise. Its contrast and delicate hairlines add sophistication and a sense of high-end restraint, giving text a composed, fashion-forward character without becoming ornate.
The design appears intended to deliver a contemporary, editorial sans voice that borrows the sophistication of contrast-driven letterforms while staying minimal and uncluttered. Its careful modulation and restrained terminals prioritize elegance and clarity for display and titling contexts.
In the sample text, the design maintains a consistent cadence across mixed case and punctuation, with clear word shapes and elegant spacing. The finer strokes and tapered terminals suggest it will look best when given enough size and breathing room, where its contrast and subtle shaping can read cleanly.