Sans Normal Puluk 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Pantograph' by Colophon Foundry, 'Dash Decent' by Comicraft, 'Otter' by Hemphill Type, 'Sebino Soft' by Nine Font, and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, children's, branding, playful, friendly, cheerful, soft, chunky, friendliness, playfulness, impact, approachability, informality, rounded, blunt, bubbly, compact, cartoonish.
A heavy, rounded sans with softly blunted terminals and generously curved bowls. Strokes are thick and even, with minimal modulation and a compact, slightly bouncy rhythm created by asymmetric joins and subtly varied proportions across letters. Counters are fairly open for the weight, and many shapes lean on circular geometry, producing smooth, pillow-like forms; diagonals and arms end with rounded, squared-off tips rather than sharp points. Overall spacing and letterfit read as sturdy and headline-oriented, with an intentionally informal, hand-shaped feel.
Best suited for short, high-impact copy such as headlines, posters, signage, and product packaging where the bold, rounded forms can read clearly. It also works well for playful branding, kids-oriented materials, stickers, and social graphics that benefit from a friendly, informal tone.
The tone is upbeat and approachable, with a toy-like warmth that feels casual rather than corporate. Its soft corners and chunky silhouettes convey friendliness and humor, suggesting a lighthearted, inviting voice.
The design appears intended to deliver an approachable display voice with maximum softness and visual impact, using rounded geometry and thick, even strokes to stay legible while feeling fun and non-technical. The slightly irregular, bouncy construction adds personality without becoming decorative.
Distinctive rounded details—like the soft, droplet-like terminals and simplified, bulbous numerals—enhance the font’s character at larger sizes. The heavy weight and compact inner spaces mean small sizes or dense paragraphs may look dark, while display settings show the lively, rounded shapes most clearly.