Sans Superellipse Ormug 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Litmus' by Indian Type Foundry, 'Dalle' by Stawix, 'Obvia Narrow' by Typefolio, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, ui labels, branding, signage, posters, modern, friendly, confident, clean, pragmatic, clarity, approachability, modernity, impact, rounded, geometric, soft-cornered, sturdy, high legibility.
A heavy, geometric sans with softened corners and superelliptical (rounded-rectangle) construction, especially visible in the O/0 and other round counters. Strokes are largely monolinear with minimal contrast, producing a compact, sturdy texture. Curves are broad and controlled, terminals are mostly straight or gently rounded, and bowls/counters stay open for clarity at display and interface sizes. Lowercase forms read straightforwardly with simple, utilitarian shapes and a clear dot on i/j; numerals are similarly solid and evenly weighted.
Well-suited for headlines, short text blocks, and callouts where a strong, compact sans is needed. The rounded geometry and open interiors also make it a good fit for UI labels, navigation, and product branding that aims for a contemporary, friendly tone.
The overall tone is modern and approachable, pairing a friendly softness in the corners with a confident, no-nonsense presence. It feels contemporary and tech-adjacent without becoming sterile, projecting clarity and reliability in prominent settings.
The design appears intended to deliver a robust, highly legible geometric sans with softened corners—combining a modern, engineered structure with a warmer, more approachable finish for prominent typographic use.
Round characters lean more squarish than circular, which gives the face a distinctive “soft box” rhythm. The bold weight and restrained detailing make it visually stable, and the punctuation in the sample text sits clearly without drawing attention away from the letterforms.