Sans Normal Ollat 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Clockwise' by Ana's Fonts, 'Medina Gothic' by Design is Culture, 'Munika' by Gravitype, 'Demoise Sans Serif' by Maculinc, 'Infoma' by Stawix, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, utilitarian, clarity, impact, modernity, approachability, geometric, rounded, compact, high impact, sturdy.
A solid, geometric sans with generous curves, broad counters, and compact, efficient letterforms. Strokes are consistently thick with minimal modulation, producing a uniform, sturdy texture in words. Round glyphs (C, O, Q, 0) read as near-circular, while straight-sided forms (E, F, H, N) keep crisp terminals and clear right angles. Lowercase shapes are simple and contemporary, with single-storey a and g, a short-armed r, and a compact t whose small crossbar sits near the top of a tall stem; numerals are large and heavy, built from the same circular logic.
Best suited to headlines, display typography, and branding where a strong, clean voice is needed. The rounded geometry also works well for signage, packaging, and interface headings where legibility and visual solidity matter at a glance.
The overall tone is modern and approachable, with a friendly roundness that still feels assertive due to the weight and compact spacing. It communicates clarity and confidence rather than delicacy, making it feel practical and contemporary.
The design appears intended as a contemporary, geometric workhorse with a friendly edge—prioritizing straightforward shapes, consistent stroke weight, and high visual impact for prominent typographic roles.
In running text the heavy strokes and tight internal spaces create strong color and a dense rhythm, favoring emphasis and short-to-medium passages over airy typography. The punctuation and apostrophe appear simple and sturdy, matching the no-nonsense construction of the letterforms.