Sans Normal Obdum 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Epoca Pro' by Hoftype, 'MVB Solitaire Pro' by MVB, and 'Libertad' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, approachable, high impact, friendly clarity, display emphasis, modern branding, rounded, soft corners, compact, blocky.
A heavy, rounded sans with broad, compact proportions and tightly controlled counters. Strokes are uniformly thick with softened joins and subtly squared terminals, giving letters a sturdy, engineered feel rather than a geometric-perfect one. Curves are full and open, while straight-sided forms (like E, F, H, N) stay rigid and dense, creating a strong, consistent rhythm in text. Numerals match the weight and width of the letters, with simple, highly legible shapes and minimal internal detail.
Best suited for headlines, branding, packaging, and signage where maximum presence and quick recognition are needed. The dense weight and rounded construction make it effective for short blocks of copy, calls to action, and identity systems that want a friendly-but-strong display voice.
The overall tone is bold and upbeat, balancing friendliness from the rounded forms with a confident, no-nonsense voice from the dense weight and compact spacing. It reads as contemporary and energetic, well suited to messaging that needs to feel direct, approachable, and impactful.
The design appears intended as a high-impact display sans that stays readable and personable by pairing very heavy strokes with rounded, simplified letterforms. It aims to deliver strong emphasis without feeling aggressive, making it useful for modern marketing and identity applications.
Uppercase forms feel especially solid and poster-ready, while lowercase maintains clarity with large bowls and simplified constructions. The design’s softness at corners helps prevent the heavy weight from feeling harsh, keeping long words readable at display sizes.