Sans Contrasted Apry 7 is a regular weight, very narrow, high contrast, upright, short x-height font.
Keywords: posters, headlines, logo marks, editorial, packaging, dramatic, elegant, theatrical, edgy, fashion-forward, space-saving impact, stylized elegance, headline contrast, signature look, condensed, spiky, calligraphic, sharp, vertical.
A condensed, high-contrast design built on extremely vertical proportions and tight sidebearings. Strokes taper aggressively into hairline joins and needle-like terminals, creating a spiky silhouette throughout. Curves are narrow and pulled inward, with counters that stay slim; round forms read as pinched ovals rather than broad circles. The lowercase shows a notably small x-height with tall ascenders/descenders, and the overall rhythm alternates between thick stems and razor-thin connectors for a distinctly shimmering texture.
Best suited to display settings where its condensed width and sharp contrast can be appreciated: poster headlines, fashion/editorial titling, brand wordmarks, and distinctive packaging. It can work for short subheads or pull quotes at generous sizes, but its hairline features suggest avoiding small text or low-resolution reproduction.
The tone is sleek and dramatic, with a stylized, almost blade-like tension that feels theatrical and fashion-oriented. Its narrowness and sharp contrast give it a slightly eerie, boutique-poster energy—more expressive than neutral—while still staying clean and largely sans in its construction.
The design appears intended to deliver maximum elegance and drama in minimal horizontal space, using extreme verticality and tapered contrast to create a signature silhouette. It prioritizes visual impact and a distinctive texture over everyday text neutrality.
Several capitals emphasize verticality with minimal horizontals, and diagonals often resolve into extremely thin hairlines, heightening the sense of tension. Numerals follow the same tall, tapered logic, producing a consistent, display-first personality across letters and figures.