Sans Normal Efrub 7 is a light, wide, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, signage, data display, clean, modern, airy, approachable, technical, legibility, modernity, softness, motion, rounded, humanist, open apertures, soft terminals, diagonal stress.
This typeface is a slanted sans with rounded construction and a notably open, breathable texture. Curves are smooth and continuous, with soft, rounded terminals and minimal stroke modulation, giving letters an even, low-drama rhythm. The forms favor generous inner counters (notably in C, O, e, and 8) and open apertures that keep shapes clear at a glance. Uppercase proportions feel straightforward and geometric-leaning, while the lowercase introduces a more humanist flow through its slightly varied curves and angled joins.
It is well suited to user interfaces, dashboards, and product typography where clarity and a modern tone are needed, especially when a slanted voice is desired without heavy contrast. It can also work for branding, headlines, and short editorial passages that benefit from an airy, contemporary sans with friendly rounding.
The overall tone is contemporary and calm, with a friendly softness that avoids feeling rigid or overly mechanical. The slant adds motion and a subtle emphasis, lending an active, forward-leaning voice suited to modern interfaces and editorial accents.
The design appears intended to provide a modern, legible sans with a dynamic slant and softened geometry, balancing clean structure with approachable, open forms. Its emphasis on smooth curves and open counters suggests a focus on readability and an unobtrusive, contemporary presence across text and display settings.
Round letters maintain consistent curvature, and diagonals (K, V, W, X, Y) read crisp without sharp, aggressive endings due to the softened terminals. Numerals appear clean and legible with simple, open shapes (notably 0 and 9), supporting a clear informational voice.