Serif Normal Illoz 3 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, literature, invitations, classic, elegant, literary, formal, refined, text reading, editorial tone, classic authority, formal print, bracketed, oldstyle, calligraphic, crisp, bookish.
This is a high-contrast serif with a traditional, book-oriented construction and clear calligraphic modulation. Serifs are bracketed and taper into fine terminals, giving strokes a crisp, carved feel without becoming brittle. Capitals are moderately wide with balanced proportions and generous internal counters; curves are smooth and controlled, and joins remain clean at text sizes. Lowercase shows an oldstyle influence with a two-storey “a,” a compact “e,” and a “g” that reads as single-storey, contributing to an even, readable rhythm. Numerals are lining and similarly high-contrast, with open shapes and sharp, tapered finishing strokes.
It fits long-form reading in books and editorial layouts where a traditional serif texture is desired. The refined contrast and bracketed serifs also make it appropriate for magazine typography, cultural institutions, and formal printed materials such as programs, certificates, and invitations. For display use, it works best at moderate-to-large sizes where the hairlines remain clear.
The overall tone is classic and cultivated, leaning toward editorial and literary settings rather than utilitarian UI. Its sharp hairlines and refined terminals convey formality and authority, while the steady spacing keeps it composed and readable. The impression is timeless and traditional—well suited to content that benefits from a scholarly or heritage voice.
The design appears intended as a conventional, readable serif with a classic typographic voice and polished detailing. Its proportions and modulation prioritize an elegant page color and clear hierarchy between text and headings, aiming for versatility across editorial typography and formal communication.
Diagonal strokes in letters like K, V, W, and X are clean and taut, while round letters (O, Q) maintain a smooth, symmetrical bowl. The Q’s tail is restrained and elegant, and the R’s leg has a brisk, angled exit that adds a subtle sense of motion. Descenders (g, p, q, y) are relatively long and help create a classic text-color with distinct word shapes.